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Dear Friend of MMAF,

Back in June 1994, we started the Mid-Missouri Advertising Federation. Our club was made up of advertising professionals from Columbia, Jefferson City and the Lake of the Ozarks and our leadership crossed all media. Our members were eager to participate and make their mark in the club and community. It was a year of potential and passion. Our mission statement:

As a chapter of the American Advertising Federation, the Mid-Missouri Advertising Federation will train and develop leaders in the advertising field, with a focus on networking, educating, and recognizing the excellence of our advertising members.

Over the last 12 years, MMAF has:

  • Hosted nationally acclaimed speakers at our luncheons to educate our members.
  • Presented the annual ADDY awards, promoting the best advertising in our area and opening the door to national recognition for greatness in the AAF.
  • Built a strong mentoring relationship with local college and high school students through Ad Pro panels, National Student Advertising Competition, the creation of the Digital Media Awards, and a Professional Enrichment series for our MMAF members.
  • Organized Public Service campaigns for many organizations including Big Brothers/Big Sisters, the Rainbow House and „Big Sips Sink Ships‰.
  • Sponsored fun, networking events, like the annual Beer & Baseball Bus Trip to a Major League game, our holiday party with MU students, the Ad Fed Trivia Nights, and Ad Fed After Five happy hours.

As we start our 13th year, we are still going strong! Our itinerary for this next year includes:

  • August: Ad Fed After Five Happy Hour
  • September: Beer & Baseball Bus trip to see the Yankees! (Royals)
  • October: Lunch, featuring Betsy Heck, Mainspring Adv.
  • November: Lunch, featuring Mark Carpenter, Skar Adv.
  • December: Holiday Party with MU Advertising Students
     
  • January 2007: ADDY Turn-in Party
  • February: ADDY Award Gala
  • March: Lunch, "Anatomy of a Campaign"
  • April: Lunch, guest TBD
  • May: Ad Fed Annual Trivia Night
  • June: Lunch, Digital Media Awards
  • July: Ad Fed After Five Happy Hour

The MMAF board and I are excited about this next year with you. Together, our achievements in MMAF will be better than ever. If you have further questions or need information, please feel free to contact me at (573) 445-1668. We look forward to a super year of learning, camaraderie, and increased involvement in our dynamic goals.

All my best,

Tanya Heath, President, MMAF

2006-2007 MMAF Executive Officers

Tanya Heath, Tanya Heath Advertising, President
Bill Smith, KOMU-TV8/WB5, Vice President
J. Michael Roach, IDPgroup, Secretary
Cheryl Edington, Moeller-Williams-Edington PC, Treasurer
Tom Bradley, Bradley Marketing, Past President